When you decide to advertise through a platform like online radio, you’ll want to be sure that your script achieves your purpose – i.e. 15 seconds would likely entail a short introduction, relay of information, and a call to action, whereas 60 seconds would enable you to tell a longer story in its entirety to your target audience. The time you have determines the nature of your script. Keeping ads concise and engaging will ensure that you are able to deliver a long lasting impression on your listeners. However, for online radio ads, depending on the type of product, service or event you the ad is promoting, 15-30 seconds advertisements tend to be best practice. Usually, commercial radio ads are set at a maximum of 60 seconds and priced accordingly. In contrast to traditional radio commercial breaks, online radio ads tend to be shorter, to the point, and more interactive in nature. The best way to come up with the perfect online radio commercial script is by understanding all the aspects that makes online radio one of the most effective mediums of advertising, due to its ability to target specific audiences. One of the most common hardships that advertisers or station owners face is creating an appropriate radio ad script. How to Script an Online Radio Advertisement

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